WEBINAR

Data-Driven Strategies to Feed the Major Gift Pipeline and Drive Fundraising Results

Tuesday, October 8th, at 1:00 PM ET / 10:00 AM PT

Who are your top 1% of donors today? Are those donors the same as your top donors over the last five years? And who will be your top donors over the next decade?

Whether you are creating your major gifts program from scratch or looking to elevate existing efforts, this webinar is for you!

Every organization should define custom thresholds for mid-level, leadership, and major gifts based on its unique donor makeup and giving history. And then, you need to decide how you wish to engage and steward each level of donor or prospect. Will some leadership donors receive personal attention because you want to move them up the donor pipeline to a major gift prospect? Or will all leadership donors work with one person while major gift donors work with another?

Defining and monitoring key donor groups is key to the success of your fundraising efforts, but it can be challenging to identify highly engaged constituents who qualify for major gift programs. Modern wealth, career, and life event data can help your organization create donor profiles, compare constituents, and uncover similarities across different donor groups—enabling your team to predict what the next generation of top donors will look like and engage them appropriately.

Join our upcoming webinar, hosted by Windfall’s Director of Customer Success, Marissa Maybee, and Sales Manager, Matt Stern, to learn how to build and assess portfolios to allow fundraisers the time and energy to cultivate major gifts with the highest-propensity constituents. Specifically, this session will explore: 

• Understanding historical top donors 
• Identifying the best prospects for major gifts
• Using wealth and career data to build portfolios
• Managing dynamic portfolios
• Bonus: Real world examples of data-driven strategies

Please fill out the form to save your seat. We hope you and your team will join us!