SAN FRANCISCO | May 9, 2024 – Windfall Data, Inc. (“Windfall”), the most trusted and accurate provider of wealth intelligence, career data, and AI for nonprofit organizations, announced today its latest CRM integration with Affinaquest Advancement RM. The bidirectional integration will provide automated wealth screenings, career intelligence, and AI-driven propensity modeling to fundraising professionals utilizing Affinaquest’s Advancement RM platform, a market-leading advancement software built on the Salesforce platform.
Windfall’s new integration with Advancement RM demonstrates its ongoing commitment to innovation in the higher education advancement ecosystem. Specifically, the integration enables Windfall to provide automated hourly, daily, weekly, or ad hoc feeds of data that prospect research and advancement teams can utilize in their prioritization and outreach to donors, alumni, and other constituencies.
“We are excited to announce our new bidirectional integration with Affinaquest Advancement RM", said Arup Banerjee, CEO & Co-Founder of Windfall. “Affinaquest is a forward-thinking CRM built to meet the needs of higher education advancement teams, and the integration with Windfall will allow these teams to enhance their prospect research capabilities and build stronger, lasting relationships across their many constituencies.”
Given Windfall’s unique data and AI capabilities paired with its unwavering commitment to accuracy, organizations that use Affinaquest Advancement RM can seamlessly leverage this critical information for workflows, analysis, and strategic planning. The native integration enables Affinaquest Advancement RM administrators to have complete control of access, page layouts, and data that is not delivered through an iframe.
“Windfall and Affinaquest represent the next wave of tools and technologies that are revolutionizing institutional advancement,” said Scott VanDeusen, Assistant Vice President of Institutional Advancement and Alumni Relations at St. John’s University. “We are excited to leverage the combined power of Windfall’s wealth intelligence and AI modeling within the Affinaquest Advancement RM platform. We asked Windfall if they could support us by developing this seamless integration, and they have delivered.”
The integration is now available to Windfall customers who utilize Affinaquest Advancement RM as their CRM. Register for the upcoming webinar to learn more, or visit windfall.com to request a demo.